The logo is direct inspiration from on-site elements such as the intricate wrought iron gate that is seen in the gardens. This logo pays homage to Ladew’s mission statement of celebrating the art of horticulture and promoting the gardens. For smaller scale, a lettermark was also made from the primary logo. The color choice provides options for each season of Ladew, and the typography choices provide elegance while keeping readability for all visitor age ranges in mind.

The website fully organizes all of Ladew’s information, making visit and event planning accessible. The website design also highlights photography as a way to reach new audiences. This rebranding consisted of lots of on and off-site research, and speaking to visitors and employees of Ladew.

View the full brand guide here.