BRIIU uses a palette of bright earthy colors, bubbly shapes, and a coffee cup mascot, all adhering to the company’s target audience of high-school-age youth to young adults, while the earthy colors also communicate their underlying commitment to an earth-friendly and vegan-inclusive environment.

Each color combination and labeling on the front and back of the box indicates which level of roast the drink comes in, and every bottle comes with a label seal on the cap that indicates this distinction as well. One box holds six bottles.